Your Data

Privacy Policy

We take your privacy seriously. This policy explains how we collect, use and protect your personal information when you shop with breed.

1. Information We Collect

When you visit our website or make a purchase, we may collect personal information that you voluntarily provide to us, including:

  • Your name, email address, phone number and shipping/billing address
  • Payment information (processed securely through our payment partners — we do not store card numbers)
  • Order history and product preferences
  • Any messages or feedback you send us via email, contact forms or social media

We also collect non-personal information automatically, such as your IP address, browser type, device information and pages visited, to help us improve our website experience.

2. How We Use Your Information

We use your personal information for the following purposes:

  • To process and fulfil your orders, including shipping and payment confirmation
  • To communicate with you about your orders, deliveries and any issues
  • To provide customer support and respond to your enquiries
  • To send you marketing communications (only if you have opted in)
  • To improve our website, products and services
  • To comply with legal obligations and prevent fraud

3. Cookies & Tracking

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences and analyse how our site is used.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website, including the ability to complete purchases.

4. Sharing Your Information

We do not sell or rent your personal information to third parties. We only share your data with trusted service providers who help us operate our business, such as:

  • Payment processors to securely handle transactions
  • Shipping and logistics partners to deliver your orders
  • Email marketing platforms (only when you have opted in)
  • Website analytics providers to help us improve our service

All third-party providers are contractually bound to protect your information and use it only for the specific services they provide to us.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. This includes encrypted connections (SSL), secure payment processing and regular security reviews.

While we take every reasonable precaution, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including maintaining records for legal, tax and accounting purposes. When your information is no longer needed, we securely delete or anonymise it.

7. Your Rights

Under Australian privacy law, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information (where applicable)
  • Opt out of marketing communications at any time
  • Lodge a complaint if you believe your privacy rights have been breached

To exercise any of these rights, please contact us using the details below.

8. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions, concerns or requests regarding this privacy policy or how we handle your personal information, please get in touch:

  • Email: woof@breedfordogs.com.au
  • Instagram: @breedfordogs
  • HQ: Made with love in Sydney, Australia