breed.
Woman cuddling her cavoodle on a garden bench
More fresh hugs

Exclusive
Launch Offer

Buy Shampoo + Conditioner

Receive 50% OFF

Detangler or Anti-Anxiety Spray

breed Natural Dog Care Starter Pack
breed launch offer

Natural Dog Care
Starter Pack

Clean ingredients. Beautiful coats.
Happier pups.

  • Oatmeal & Cedar Shampoo 500ml
  • Oatmeal & Cedar Conditioner 500ml
  • Your bonus choice at 50% off (pick below)

Choose Your Bonus

Only$94.88$119.85Save $24.97

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30-Day Satisfaction Guarantee

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“breed has completely transformed our bath time! My cavoodle's coat is so soft, smells amazing and I love that it's all natural. Couldn't be happier!”
Emily R. · Verified customer
  • Australian Made
  • Natural Ingredients
  • Cruelty Free
  • 30-Day Guarantee
The problem

Have you ever stopped to read what's actually in your dog's shampoo?

We did. And we were shocked.

That started the most important grooming journey we'd ever taken: finding something that cleaned properly without leaving our dog itchy, uncomfortable or coated in ingredients we wouldn't use on ourselves.

breed oatmeal + cedar dog shampoo and conditioner with natural ingredients
We went looking. Nothing felt good enough.

It's what's NOT in the bottle that counts.

So we created breed.

No parabens. Phthalates. Harsh sulphates. Synthetic fragrance. No unnecessary chemical cocktail.

Just thoughtfully chosen, plant-based ingredients designed to clean, condition and care for your dog.

Our unfair advantage

We already knew how to make great natural skincare.

breed was born from a background in Australian-made, natural, small-batch skincare — so we applied the same thinking to dogs.

  • Oatmeal

    Oatmeal

    Naturally soothing and gentle on sensitive, dry-feeling skin.

  • Coconut

    Coconut

    Helps cleanse and condition while leaving the coat soft and manageable.

  • Cedar

    Cedar

    Adds a naturally fresh scent without the synthetic perfume bomb.

  • Boswellia

    Boswellia

    Chosen for its naturally calming and skin-conditioning properties.

  • Australian Berries

    Australian Berries

    Naturally rich botanical ingredients selected to nourish and support a healthy-looking coat.

A happy dog being cuddled by its owner, relaxed and content

You'll see the difference. They'll feel the difference.

  • Gentle on sensitive skin

    Cleans without leaving skin feeling stripped, dry or uncomfortable.

  • Softer, healthier-looking coats

    Conditions as it cleans for a coat that feels noticeably softer and easier to manage.

  • Freshness without the perfume bomb

    Leaves your dog beautifully fresh without overpowering synthetic fragrance.

“The softest, longest-lasting coat that a natural product can provide.”
Grant with Bowie and Lady

Made for my dogs. Here for your dogs.

Grant created breed for Bowie and Lady, and every formula is made in small batches in Sydney under strict quality and hygiene standards — with the same care we'd expect for our own family.

The collection

Start with the breed essentials.

Natural, small-batch dog care made in Australia. Pick what your best mate needs.

Simple dog care

Clean. Condition. Finish.

Everything your best mate needs for a beautifully clean, soft and cuddle-ready coat.

  • 01

    Clean

    breed Shampoo

    Plant-based cleansing ingredients help remove dirt and grime while being gentle on your dog's skin and coat.

    Properly clean without the overpowering perfume.

  • 02

    Condition

    breed Conditioner

    Conditions and hydrates the coat to leave fur soft, smooth and easier to manage.

    Silky-soft fur made for serious cuddling.

  • 03

    Finish

    Choose what your dog needs

    Pick either the Finesse de Fur Detangler or the Settle Down Mist.

    During the launch, your third product is 50% off.

Loved by dog owners

Don't just take our word for it

"My cavoodle's coat has never been softer. The conditioner makes brushing out the tangles so easy, and he actually smells beautiful instead of that wet dog smell."

Sarah T.

Melbourne, VIC

"Finally a dog shampoo that doesn't smell like cheap perfume. The oatmeal and cedar scent is gorgeous and lasts for days. I've already bought a second bottle for my sister's dog."

James R.

Bondi, NSW

"The settle down mist is a game changer for car trips. My anxious rescue pup actually relaxes now. breed is the only brand I trust for my boy."

Priya K.

Brisbane, QLD

FAQs

Questions? We've got answers

Dog being cuddled after a wash
More fresh hugs

They give you unconditional love.
Love them back with breed.

Give your best mate dog care made with the same thought and attention you'd expect from your own skincare. Cleaner coats. Softer fur. Natural freshness. And considerably more fresh hugs.

Exclusive launch offer

Shampoo + Conditioner + 50% off your choice of Detangler or Settle Down Mist.

$94.88Was $119.85

Save $24.97

30-Day Satisfaction Guarantee

$94.88

$119.85