Made by dog people, for dog people.
Breed was born out of a simple frustration, dog grooming products full of harsh chemicals, overpowering perfumes and ingredients we couldn't pronounce. We knew our best mates deserved better.
Born from natural skincare expertise
Breed wasn't created in a boardroom by people chasing the latest pet trend.
It was born from decades of experience developing premium natural and organic skincare products for humans.
After years spent perfecting gentle formulations, sourcing high-quality natural ingredients and understanding how skin health impacts overall wellbeing, we asked ourselves a simple question:
Why should humans have access to better skincare than their dogs?
Dogs have sensitive skin. They have unique grooming needs. They deserve products that are just as thoughtfully formulated as the products we use on ourselves.
So Breed was created.
Drawing on our heritage in natural skincare, we developed a collection of dog grooming and home fragrance products that combine proven formulation expertise with ingredients that are kind to your dog's skin, coat and senses.
Every shampoo, conditioner, coat spray and room spray is crafted with the same care, attention to detail and commitment to quality that has guided our work for years.
The result is a range of products that are gentle, effective and naturally fresh, helping dogs look great, feel comfortable and smell wonderful without harsh chemicals or overpowering fragrances.
Because we believe your dog deserves more than just a bath.
They deserve Breed.
Formulated with purpose
We don't believe in cutting corners, filling bottles with unnecessary ingredients or masking bad formulations with strong perfumes.
Instead, we focus on creating products that do what they say they will do.
Clean thoroughly.
Plant-based cleansers lift dirt without stripping natural oils.
Condition beautifully.
Soft, shiny coats from nose to tail, every wash.
Support healthy skin.
pH-balanced formulas designed for sensitive dog skin.
Cuddle-worthy finish.
Leave coats soft, fresh and ready for a snuggle.
All while being gentle enough for regular use and pleasant enough for both ends of the lead.
Made for the dogs we love
Breed exists for muddy adventurers, beach lovers, couch snugglers, zoomie champions and every good dog in between.
Because when your dog feels good, everybody wins.
That's the Breed way.
A better wash for a better mate.
After years of bath times that left our dogs smelling like a perfume counter and scratching within hours, we set out to create something different.
Working alongside vets, groomers and dog,obsessed humans, we built a range of 100% natural and organic products designed to actually do what they promise , clean, soothe and freshen.
No nasties. No nonsense. Just good, honest care.
Three things we never compromise on.
Natural ingredients
Every formula starts with plant,based, organic ingredients chosen for their gentle, effective properties.
Dog wellbeing
From sensitive skin to shiny coats, every product is created with your dog's health in mind.
Honest care
No hidden fillers, no harsh perfumes, no overpromising. Just products that work.
The good stuff, and only the good stuff.
We work with trusted suppliers who share our values, from organically grown oatmeal to sustainably harvested essential oils.
Every bottle of Breed is a promise , that what's inside is as kind to your dog as the cuddle that comes after bath time.
