Your best mate,
deserves the best.
breed was born out of a simple frustration — dog grooming products full of harsh chemicals, overpowering perfumes and ingredients we couldn't pronounce. We knew our best mates deserved better.
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Born from natural
skincare expertise.
breed wasn't created in a boardroom by people chasing the latest pet trend.
It was born from decades of experience developing premium natural and organic skincare products for humans.
After years spent perfecting gentle formulations, sourcing high-quality natural ingredients and understanding how skin health impacts overall wellbeing, we asked ourselves a simple question:
Why can't our furry friends have the same high-quality products to care for their fur, skin, and wellbeing like we do?
Dogs have sensitive skin. They have unique grooming needs. They deserve products that are just as thoughtfully formulated as the products we use on ourselves.
So we created breed.
Drawing on our heritage in natural skincare, we developed a range of dog grooming and care products that combine proven formulation expertise with ingredients that are kind to your dog's skin, coat and senses.
Our suite of products are all crafted with the same care, attention to detail and commitment to quality that has guided our work for years.
The result is dog care, the way nature intended it to be.
Because we believe your dog deserves more than just a bath.
They deserve breed.
Formulated with purpose.
We don't believe in cutting corners, filling bottles with unnecessary ingredients or masking synthetic formulations with strong and toxic perfumes.
Instead, we focus on creating products that do what they say they will do.
Cleans thoroughly
Plant-based cleansers lift dirt without stripping natural oils.
Conditions beautifully
Soft, shiny coats from nose to tail, every wash.
Supports healthy skin
pH-balanced formulas designed for sensitive dog skin.
Cuddle-worthy finish
Leave coats soft, fresh and ready for a snuggle.
All while being gentle enough for regular use and pleasant enough for both ends of the lead.
Getting back to nature
doesn't have to be a dirty business.
The first thing we noticed when washing our own dogs with breed was that they didn't want to run into the backyard and rub themselves in the dirt.
Our proprietary blend of essential oils gets your dog properly clean, but still allows them to smell their natural and familiar scent.
Dogs roll in the dirt because they hate the overpowering synthetic perfumes. In fact, it's poison for your dog.
They are always trying to get back to nature, and breed allows them to do just that!
breed brings a better clean for your dog.
Three things
we never compromise on...
Natural ingredients
Every formula starts with plant-based, organic ingredients chosen for their gentle, effective properties.
Dog wellbeing
From sensitive skin to shiny coats, every product is created with your dog's health in mind.
Honest care
No hidden fillers, no harsh perfumes, no overpromising. Just products that work.
The good stuff,
and only the good stuff.
We work with trusted suppliers who share our values, from organically grown oatmeal to sustainably harvested essential oils.
Every bottle of breed is a promise — that what's inside is as kind to your dog as the cuddle that comes after bath time.
